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Open Position

Open Position

Digital Marketing Manager 차-부장급 채용합니다.

  • 2021-09-27 15:12:00

Main Responsibilities

  • Lead the digital marketing strategy and tactics to drive digital transformation for internal and external healthcare stakeholders including healthcare professionals and patients
  • Lead partnering with Digital Healthcare Startups and HealthTech Company
  • Create and articulate a vision that is centred on the patient
  • Embed and project this vision in all internal and external interactions
  • Actively drive our new digital strategy by closely collaborating with local, regional and global colleagues, as well as relevant external stakeholders
  • Identify and develop new opportunities
  • Generate new business models and pricing strategies
  • Market and competitor analyses for placement/rollout strategies
  • Evaluation of new digital solutions
  • Build-Up of strategic partnerships
  • Launching and boosting of (new) digital/IT solutions in Digital Diagnostics: clinical decision support software like cobas infinity IT solutions, Viewics Analytics, Inventory Solution (RIS), Service Intelligence, uPath… ….etc.
  • Internal marketing and promotion of team, services, business, focus areas etc.
  • Supporting RHC rollout with digital tools
  • Close customer interaction
  • Training of internal and external customers incl. customer presentations
  • Drive cross-functional activities using agile methods and new approaches

Who You Are

  • Bachelor Degree or Equivalent in preferably Life Sciences or relevant education
  • Min. 5+ years’ experience in Sales & Marketing in Pharmaceutical / Healthcare / Digital Health / HealthTech / Electronic Medical Records (EMR) / Hospital Information System (HIS) field
  • You have a visionary, open and entrepreneurial mindset
  • You want to create new strategies and bring them to life
  • You are interested in new digital solutions, applications and their values
  • You have a holistic view of Clinical/Medical Laboratories and have an understanding of Healthcare System structure and functionality
  • You have solid customer experience and knowledge about laboratory data and workflows
  • You are able to plan and meet timelines, with moderate supervision
  • You have strong communication and presentation skills
  • You are able and willing to work cross-functional, beyond job descriptions
  • Good English proficiency
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