Collaborate strategy development and execution in the assigned squads, project team or company by applying various analytic projects such as pts-build model, forecasting, customer segmentation and targeting, portfolio prioritization analysis, etc.
Lead various business analytic activities by identifying the needs of customers, ecosystem and our ecosystem partners and providing timely and comprehensive solutions to address the needs. Analytic activities may involve, but not limited to, global/ regional/ local market research and/or project initiatives.
Provide appropriate data/analysis/insights to help squad and enabling team measuring its performance on a regular basis and take corrective actions when necessary
Collaborate with both internal & external key stakeholders to ensure timely collection and dissemination of competitor information/ competitive intelligence on key products, disease areas and critical issues in the industry
Manage vendor relationship to optimize the quality, service and the value of outsourced works
Requirement
Bachelors or above degree
Minimum 3 years experience and background in pharmaceutical business is preferred. Pharmaceutical marketing experience is an advantage and most preferably in business analytics
Strength in quantitative and qualitative technical skills to perform Primary Market Research, Competitive Intelligence, Forecasting, Data Visualisation and Storytelling, Field force effectiveness and multi channel and digital analytics
Experience of business analysis utilizing the following data - treatment/usage patterns with market research data, brand equity research data based on customers perceptions, syndicated sales & marketing data and longitudinal pts-level data.
Understanding of the customer insight, pharmaceutical market dynamics, regulations, and competitive environment of pharmaceutical industry
Knowledge on products and relevant therapeutic areas.