- Manage product portfolio associated with new product launching effectively, manage feature prioritization and tradeoff decision making in collaboration with Sales team.
- Develop brand creatives for flagship brands and maintain the print advertise campaign
- Deliver updated news and user endorsement online/offline media to increase brand awareness & interest rate and make synergy effect
- Develop physician facing material regularly to deliver the most-updated new news.
- Stay connected with industry market needs through frequent interaction with customers
- Build and cultivate sustained relationships with key external experts and customers.
- Enhance the level of knowledge (scientific, technological, clinical) on device and accelerating the buying decision
- Manage Digital Marketing and overall marketing material including brochure, leaflet and in-clinic material that align to the global direction, brand roadmaps and business plans.
- Develop Patient facing Material to help clinic to promote procedure more & better.
- Manage SNS (blog, facebook, Instagram, kakaotalk channel and youtube) support to ensure patient, staff & physician (user) satisfaction after they purchase the device (Clinical Updates, In-Office Visibilities, Social Media Image & Messages)
- Develop brand character as marketing tool to make a closer relationship with consumers
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures, customers and products.
- Led the development of content and tools for sales education and Gained a deep understanding of customer experience with products through the voice of costomer(VOC) research.
- Ensure all business activities comply with the relevant acts, legal demands, safety and ethical standards.
• Bachelor’s Degree required
• Minimum of 3 years’ experience in product management/clinical training or marketing experience, or a similar role such as sales rep.
• Experience within the medical aesthetic device industry as an advantage or healthcare marketing in MNC